Close up of the Snap Kitchen naked beef packaging
Behind The Scenes, Fresh Updates

Introducing: Brand New, Updated Labels!

November 6, 2020

Here at Snap Kitchen, we’re all about helping you put your nutrition on autopilot. And part of that means making it easy to understand what is (and isn’t!) in your food. Eliminate the need to wonder if a meal works for your dietary needs, or if it contains any allergens that you need to avoid. With our nutritionists and chefs, you get honest, wholesome meals made from scratch. 

And now we’re taking it one step further with brand new labels that better align with our goal of making healthy eating as easy as possible. 

In these new labels, we’ve added info like macros, diet preferences, and heating instructions front and center. As always, the label will still list our full ingredients and any allergens present, as well as a full nutrition facts panel. Reminder, our kitchen is both gluten and peanut free!

You might notice a mix of old and new labels as we transition over. Sustainability is one of our brand pillars and we’re always working to fight food waste. Giving 100% of our meals new labels right out the gate would potentially mean throwing away food and labels. In an effort to combat that and save the trees, we’ve opted for the most sustainable option instead. 

Check out the following infographic to show you where everything is located!

How to read the icons on the front of the container:

  • If the meal is considered one of our large sizes, an icon will specify that it’s a large
  • If a meal has special dietary attributes, like being milk-free, keto-friendly, paleo, or anything else, that will be listed, too. 

It’s nourishing, wholesome, savory ingredients with all the convenience you need –– with a whole SNAPPY new look. We hope you love it as much as we do! Have questions? We’re here to help! Let us know in the comments below or send us an email at

Leave a Reply


  • Reply G March 2, 2021 at 11:18 pm

    Why are oven instructions no longer listed? It’s a pain having to look them up on the website…sometimes the dishes are much better in the oven.

    • Reply Sam Presicci, RDN March 3, 2021 at 4:06 am

      Thanks for your feedback, G! We removed oven times from the labels after some confusion from customers around whether our recyclable plastic containers are oven-safe. We’re sorry about the step this has added for you, and hopefully we can add oven times back to the labels in the future. Like you, we’re also fans of heating Snap meals in the oven when we have the time!

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