Y’ALL. We’ve proposed four freaking fantastic speaker sessions for SXSW 2018. Check ’em out below & don’t forget to cast your votes! (Psst, you can vote for multiple proposals.) Community voting makes up for 30% of the entire selection process and it closes on August 25, 2017… So snap to it!
Above the Health Halo: Nutrition with a Conscience
Today, anyone with a smoothie bowl-laden Instagram account is a health expert & every fast food chain boasts their cage-free eggs. As nutrition becomes a marketing phenomenon, how can the consumer know what’s real? Claire Siegel, Snap Kitchen’s Lead Dietitian & Content Curator, discusses golden milk’s rise to food porn fame, the merits of wellness as trend, the necessity & challenge of putting nutrition before marketing, & how the consumer can be sure to put their dollars toward the real thing.
Vote for “Above the Health Halo: Nutrition with a Conscience” here!
Scaling Health Personalization to the Masses
From diets based on blood type to mail order food allergy tests, personalizing health and scaling it to the masses is the new norm. But in a world where you expect your name on your vitamin pack, how can your company scale effectively? Join David Kirchhoff, CEO of Snap Kitchen as he reflects on his 20+ year career in marketing health personalization. From his days as Weight Watchers CEO to today, he’ll share examples as how you can lead the charge in scaling your personalized health offering.
Vote for “Scaling Health Personalization to the Masses” here!
Social Mindset > Social Media
For start-ups with no room for a Consumer Insights department, social platforms can do all the work. Tressie Lieberman, Snap Kitchen’s CMO, will discuss the company’s use of social media to talk with customers to glean inspiration for menus, brand assets & store design, all with the ultimate goal of building a brand that people can’t live without. Hear what happens when social listening reaches beyond your organization’s community manager and the business impact it can make.
Vote for “Social Media > Social Mindset” here!
How to Build a Startup within a Startup
What happens when your startup is forced to respond to an entirely new wave of competition which didn’t exist when you launched? Join Jon Carter, Head of Digital for Snap Kitchen, and hear how he led the charge responding to companies like UberEATS and Blue Apron by creating a new startup within the organization. From sleeping with the enemy, to utilizing in-house resources to drive impressive revenue results, he’s helped the business evolve into an omnichannel success story.
Vote for “How to Build a Startup within a Startup” here!